§ 17.18.3. Definitions.

Area of signs or "Sign Area" means the area within a perimeter enclosing the limits of lettering, writing, representation, emblem, figure, character and lighted surface (collectively "message"), but excludes essential sign structure, foundations or supports.

Arterial streets, minor means Glorietta Boulevard, Rheem Boulevard, St. Stephens Drive, Via Las Cruces, El Nido Ranch Road, and Minor Road between Camino Pablo and Lomabardi Lane.

Arterial streets, principle means Camino Pablo and Moraga Way.

Banner means a strip of flexible material such as cloth, paper, or plastic, securely fastened to a building or a structure.

Billboard means a sign 48 square feet or larger that is oriented toward a public street or freeway.

Building frontage means an exterior primary wall of a building that faces or abuts a street (not including a freeway) or, if no exterior wall faces or abuts a street, then the exterior primary wall of a building that faces a mall, plaza, or parking lot that faces or abuts a street (not including a freeway). If no exterior wall of a building faces or abuts a street, then the exterior wall of the building containing the main entry is the building frontage.

City-maintained landscape area means an area of land that is planted and maintained by the City. These areas include but are not limited to medians, irrigated landscape areas, an area near an intersection that is planted with non-native or ornamental plants, etc.

Copy means the text, logo, or other writing on the face of a sign.

Erect means to locate, construct, attach, suspend, affix, or paint a sign.

Freestanding sign means a sign that is independently supported in a fixed location and not attached to a building, fence or structure.

Height of signs or "sign height" means the distance between the highest point of the sign (including the structure supporting the sign) and the finished grade directly below it.

Illuminated sign means a sign that is illuminated by internal or direct external lighting. Multi-tenant building means any building occupied by two (2) or more tenants.

Nonconforming sign means a sign that does not conform to this Chapter.

Off-site advertising sign means a sign that directs attention to a business, profession, commodity, service or entertainment that is conducted, sold, or offered elsewhere than the lot or parcel where the sign is located.

One-day sign means a portable temporary sign that is erected and removed on the same calendar day and is displayed for no more than 12 consecutive hours during that day. This definition includes signs displayed on consecutive calendar days, provided they are erected and removed each day. This definition excludes signs displayed continuously over consecutive calendar days.

Permanent sign means a sign that is intended and constructed to be used for an unlimited period of time.

Portable sign means a sign that is easily erected and moved by hand without the use of a shovel or other tool, and is capable of standing on its own frame without being affixed to a structure.

Projecting sign means a sign, other than a wall sign, that is suspended from or supported by a building and that either projects outward from the building at a perpendicular angle or hangs below a canopy, overhang or covered walkway at a perpendicular angle to the building.

Public right-of-way is a strip of land owned or controlled by a governmental entity over which the public has right of passage, such as streets, parkways, medians, sidewalks, easements, and driveways.

Readerboard sign means an internally illuminated sign that displays copy as moving or flashing script.

Residential lot means a lot or parcel of land located within a residential district and occupied by one (1) or more structures used for human habitation.

Sign means a writing, graphic (including colored background), pictorial representation, logo, trademark, symbol, banner, or any other figure of whatever material that is used to identify, announce, direct attention to, advertise, or communicate a message. The word "sign" includes, but is not limited to, readerboard signs, portable signs, banners, pennants, insignia, bulletin boards, ground signs, billboards, posters, murals, illuminated signs and marquees. Sculptures, analog clocks, and seasonal decorations are not "signs" for purposes of this Chapter.

Subdivision means a group of residential lots created at the same time, as the result of a division of a single or multiple lots.

Temporary sign means a sign that is intended and constructed to be used for a limited period of time. These signs include but are not limited to, banners, flags, portable signs, and wall signs displayed for a temporary period of time.

Temporary sign, oversized means a temporary sign for which a type 1 permit is granted pursuant to Subsection 17.18.9.C allowing the sign to exceed the limit of six (6) square feet of sign area per face generally imposed under Subsection 17.18.12.D.

Type 1 permit means a sign permit reviewed as described in Subsection 17.18.11.B.

Type 2 permit means a sign permit reviewed as described in Subsection 17.18.11.C.

Wall sign means a sign that is erected, printed, painted, incorporated into, suspended from or otherwise affixed to a wall, awning, canopy, overhang, or covered walkway of a building or structure in an essentially flat position or with the exposed face of the sign in a location parallel to the plane of the wall.

Window sign means either a sign erected on a building window or a sign located indoors and within three (3) feet of a window or building opening that is visible and legible from a street or other public place.

Zoning Administrator is the Planning Director or a member of the Planning Staff appointed by the Planning Director to act as the hearing body on certain projects.

(Ord. No. 12-01, § 2, 3-20-12)